Ecommerce has become an essential part of modern business, especially on the rise during the pandemic. Many businesses have started to shift their focus towards online sales and are exploring the various options that ecommerce offers. In this article, we will explore six essential facts about ecommerce that every business should be aware of.
6 Facts about ecommerce for businesses
Here are the 6 facts about ecommerce for businesses:
Ecommerce sales are growing rapidly
Ecommerce sales have been growing rapidly over the past decade, and the trend is expected to continue. In 2020, ecommerce sales in the United States increased by 44% from the previous year, reaching a total of $861 billion.
Mobile commerce is on the rise
Mobile commerce, or m-commerce, refers to ecommerce transactions conducted on mobile devices. With the widespread use of smartphones and tablets, m-commerce is becoming increasingly popular. In fact, in 2020, 73% of all ecommerce sales in the US were made on mobile devices.
Social media is a key ecommerce platform
Social media platforms like Facebook, Instagram, and Pinterest are increasingly being used as ecommerce platforms. In fact, in 2020, over 80% of Instagram users reported that they use the platform to research products and services, and nearly two-thirds of users reported that they have made a purchase on Instagram.
Personalization is important in ecommerce
Personalization is becoming increasingly important in ecommerce, as customers expect tailored recommendations and experiences. In fact, a study found that 80% of shoppers are more likely to make a purchase from a company that offers personalized experiences.
Payment security is crucial
Payment security is crucial in ecommerce, as customers are increasingly concerned about the safety of their personal and financial information. Businesses that offer secure payment options, such as encrypted payment gateways and two-factor authentication, are more likely to earn the trust of customers.
Shipping and delivery options are key
Shipping and delivery options are key considerations for ecommerce customers, as they want their purchases to arrive quickly and reliably. Businesses that offer fast and affordable shipping options, as well as flexible delivery options like same-day or in-store pickup, are more likely to attract and retain customers.
In conclusion, ecommerce for businesses is a rapidly growing industry. Businesses need to take it seriously. By understanding the importance of mobile commerce, social media, personalization, payment security, and shipping and delivery options, businesses can take the necessary steps to stay ahead of the competition and provide their customers with the best possible online shopping experience.